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Andrea Teodorescu

BIO

Motto: "Life is not only about how to survive the storm, but about how to dance in the rain" (Albert Eistein). 

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About me

I am a person who is constantly attracted to new challenges, which I like to think that I can successfully cope with.

I started my career with consumer understanding, working in one of the largest market research companies in Romania, at the time, Synovate, then changing the barricade and working in the marketing department of various companies multinational and local (Ursus Breweries, Pepsi Americas and Scandia Food), occupying the positions of brand manager, category manager and respectively marketing manager, accumulating an experience of over 12 years in marketing management.

Since 2011, I have been working as a consultant in business and marketing strategy, within The Network group, being passionate about facilitating workshops aimed at generating insights and concrete action plans for business.

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Projects extremely dear to me

  • Secom - 2015 - present: Organizational strategy, Assessment center, Performance management system, Trainings and workshops: Positioning of brands from the company's portfolio, Development of own Retail plan and various trainings on marketing, innovation and market research area

  • Carpatina: 2013 - 2015, Strategic Plan and Assistance in implementation 2 years

  • Markstrat: 2011 - 2013, facilitating 10 interactive training sessions, with over 300 managers or entrepreneurs

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How and in what areas could I help?

  • Business strategy

  • Marketing strategy

  • Market segmentation

  • Brand positioning

  • Communication strategy

  • Market research

  • Marketing consultancy: market analysis (macro and in the context of competition), 4P analysis and planning, brand strategy development, brand pyramid development

  • Workshops: creative workshops, brand strategy development workshops

  • Market Research: brand studies, consumer segmentation (motivational, lifestyle, interests), consumer trends, communication testing using Neuromarketing methodologies

  • Management consultancy:  Internal diagnosis

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Tools, Licenses and International Models that I have chosen because they respect the values I believe in:

  • Accredited trainer - CNFPA

  • Creative leadership – ERISMA (Erudio)

  • Facilitator Markstrat 

  • Insight Generation Training  – Insight Way program (SAB Miller)

  • Market segmentation - Insight Way program (SAB Miller)

  • Master in Marketing and Communication - ASE Bucharest

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